UTV New Media, the digital media arm of UTV Software Communications, today announced its foray into the digital media space with the acquisition of a controlling stake of 76 per cent in 'IT Nation', a leading online infomediary, for Rs 15 crore.
UTV New Media envisages an investment of around Rs 120 crore over the next two years into the internet space with a portfolio of 10 portals. UTV will acquire 20,000 music titles, including Jodhaa Akbar and upcoming Akshay Kumar starrer movie.
The investment will also include online technology space with IT Nation and in the online business space with UTVi.Com, the business website for the recently launched UTVi business channel.
The intention is to create digital assets such as images, music, ring tones and videos for the catalogues. Also in place are relationships and arrangements with 65 mobile operators across the world to distribute the mobile content.
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