Monday, May 12, 2008
ADAG goes to Hollywood with blockbuster plans
In an audacious foray into Hollywood, Reliance Big Entertainment (RBEL), the entertainment arm of the Anil Dhirubhai Ambani Group (ADAG), is learnt to be in negotiations to produce three major movies featuring mainstream Hollywood stars. A large delegation from ADAG is currently preparing for a major international announcement on May 19 at the Cannes film festival, where these plans will be unveiled. This will be the first time an Indian entertainment firm makes an entry into Hollywood.
RBEL could announce a slew of international films. The group is trying to rope in Hollywood actors like Tom Cruise, George Clooney and Will Smith. The buzz is that ADAG is also trying to line up Angelina Jolie for the announcements at Cannes.
The movies will target the global audience and will be mainstream Hollywood releases.The estimated deal size is said to be in the region of $300 million, one of the biggest inked by an Indian entertainment company.
It is unclear whether the company is planning to ink deals with Hollywood studios or with the stars themselves. It is also not clear if the Hollywood stars will finally make an appearance at the ADAG event at the festival.
Recently, RBEL, which runs cinemas in India through its Adlabs subsidiary, entered the US market under the brand name ‘BIG’. The company has acquired more than 200 theatres across 28 locations in North America, including New York, New Jersey, Atlanta, Detroit, Chicago, San Jose, Los Angeles, Washington DC and Seattle.
Read more in The Economic Times article.
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