The tractor and utility vehicle maker is learnt to have set sights on Italian motorcycle marque brands — Cagiva and MV Agusta — famed for designing high-end, high-performance superbikes that are a rage on the speed motorcycle circuit.
M&M is keen on entering the two-wheeler space and has been talking to a number of Italian and domestic two-wheeler brands. The utility and tractor major is understood to have held talks with Ducati at one point in time, but it failed to materialise.
While it’s too early to peg a value to the deal size, the Italian company is estimated to have posted a combined revenue of euro 141.3 million in 2007 (around Rs 1,057 crore) and a loss of euro 34.4 million during the same year.Although India is a large two-wheeler market with annual sales of over 7.5 million units, the country can’t still boast of high-end, high-performance bikes.
Read more in The Economic Times article.
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