Dutch brewing giant Heineken appears to have committed bringing its namesake beer, arguably the world’s tallest beer brand, into India through Vijay Mallya-led United Breweries (UB), as both the players completed “cordial first round of discussions” on their future business ties.
Heineken is set to inherit Scottish & Newcastle (S&N)’s 37.5% stake in UB following a joint acquisition with Carlsberg globally. Mr Mallya, on his part, may allow more room for Heineken in operational management than what S&N had in India’s largest brewer UB. However, the exact contours of the new business relationship will be clearer after subsequent round of talks.
Sources said Dutch brewer’s move to bring in the mainstay Heineken through UB fold was a clear indication that the latter was its preferred partner in the rapidly-expanding domestic beer market. Heineken’s Singapore-based arm Asia-Pacific Breweries (APB) was seen as the vehicle to uncork brand Heineken in India till now.
Read more in The Economic Times article.
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