Mahindra & Mahindra has set sights on Italian automotive style company, Stile Bertone — famed for designing iconic models like the Alfa Romeo, Lamborghini, Aston Martin and Ferrari.The Mahindra group, which developed close business ties with the Bertone group after the Italian company designed some of its utility vehicles, is learnt to be talking to the Bertone family to explore options of buying an equity stake.
The unlisted Italian company is estimated to post a revenue of E39.1 million in 2008.A deal with the Bertone family will give Mahindras access to high-tech design and also help the Indian auto company in its plans to build a global R&D centre.The move will also help M&M cater to global auto OEMs at a time when even the Tatas are planning to open a global R&D design centre in the UK.
Besides providing an European footprint, it would help M&M leverage technologies and skillsets, and enhance product development by harnessing the talent pool of designers and engineers, said analysts.
Read more in The Ecomomic Times article.
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