OOH Media, India’s largest out-of-home television company, has acquired AdImpact, a premier OOH television company based in Mumbai.OOH Media has 3,000 screens across 22 markets in India. With this acquisition OOH Media will get an additional 1,200 screens of AdImpact.AdImpact is now a 100 per cent subsidiary of OOH Media.
Ishan Raina, CEO, OOH Media said, “AdImpact has some wonderful properties, including key Nariman Point buildings, INOX nationally and other excellent properties across Mumbai and Bangalore. These properties are prime location for us and it is always an advantage to own these sites.”
The out-of-home television segment in India is in a nascent stage and has only 4,500 screens till date. “This is just the beginning. Five hundred to 600 screens are being added every month,” Raina said.OOH Media has plans to go public in the next two or three years.
Read more in The Business Standard article.
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