The Bisleri group (Parle Exports)-promoted soft drinks company, Maaza Beverages, has sold the trademark rights of Maaza for the international markets to its bottlers, Infra Beverages in Europe and House of Spice in the US for a substantial undisclosed sum.
The group has also shut down the international operations headquartered in New York. Coca-Cola, which owns the trademark in India, is believed to have been interested in buying the rights for the international markets but failed to clinch the deal.
Maaza was launched in 1976 and was the brain child of Mr Chauhan who sold it to Coke in 1993 along with Thums Up, Citra, Goldspot and Rim-Zim and Limca. Back then, Mr Chauhan was also too dependent on franchisee bottles given that of the sixty-two bottling plants, only four were owned by the company.
Bisleri had earlier sold its mango processing business, which supplied pulp to the Maaza business, to Jain Irrigation.
Read more in The Economic Times article.
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