Yahoo! buys minor stake in PR firm

Yahoo! Inc has acquired 35% stake in Gurgaon-based Tyroo Media, an advertising and public relations company, for an undisclosed amount.

The move comes as part of Yahoo's strategy to invest aggresively in technology and sales networks through small and medium-sized advertisers and publishers in India.

George Zacharias, managing director, Yahoo! India said: "Through this investment, Yahoo! will act as a catalyst for the entire ad-network industry, which is still in a nascent stage, in India." The investment gives Yahoo Inc a representation on the Tyroo board.