International consultancy firm JD Power said early this week the "people's car" from Tatas that will come out on the roads in 2008 could create a major dent in top-end motorcycle sales with its lucrative price tag, provided the corporate house gets the product right in the first shot.
Although Bajaj Auto is the second-largest motorcycle maker in the country after Hero Honda, it has an upper hand in high-end bikes with its runaway success Pulsar.
Bajaj, who was here for the eighth annual convocation ceremony of the Indian Institute of Management (IIM) here, had recently also reacted sharply to Tata Group chief Ratan Tata's statement that the low-cost was being developed in concern for the safety of those travelling by two-wheelers.
Read more in The Business Standard article.
Monday, March 26, 2007
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